Nancy Snow

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About Nancy Snow

Dr. Nancy SnowDr. Nancy Snow is Professor of Communications at California State University, Fullerton where she teaches advanced undergraduate and graduate courses in Persuasive Communications, Global Media, Mass Media History and Philosophy, Political Communications, Opinion Writing, and International Communications. She is a two-time recipient of a Fulbright educational exchange scholarship (Germany, Japan.)

Snow has been Adjunct Professor in the USC Annenberg School for Communication & Journalism since 2002.  She has taught many special topics courses there, including Anti-Americanism: Hating America at Home and Abroad; Media, Propaganda and Terrorism; Ideology and Propaganda; and International Exchanges and Public Diplomacy.  While at USC, Snow was hired as an expert consultant to work with Dean Geoffrey Cowan to establish the Center on Public Diplomacy and the first Master in Public Diplomacy degree program in the United States. 

Snow is an alumna of the Presidential Management Fellows (PMF) Program in Washington, D.C. (U.S. Information Agency, State Department).  Her professional memberships include the Academic Leadership Council of Business for Diplomatic Action and lifetime memberships with the Public Diplomacy Council at George Washington University, Fulbright Association, and Public Diplomacy Alumni Association. 

Education

Snow received her Ph.D. in International Relations (magna cum laude) from the School of International Service at American University, Washington, D.C., and B.A. in Political Science (summa cum laude) from Clemson University, South Carolina.  She studied German politics and history at the University of California, Berkeley as a Fellow of the German Academic Exchange Service.  A Fulbright Scholar to Germany, she completed graduate study in German and Political Science at the universities of Regensburg, Bayreuth, and Freiburg.

Author & Writer

Snow is the author or co-editor of seven books. Her latest is Citizen Arianna: The Huffington Post/AOL Merger: Triumph or Tragedy?, a second publication from Nimble Books.  Her previous was Persuader-in-Chief: Global Opinion and Public Diplomacy in the Age of Obama.  Snow is lead editor with Philip M. Taylor of the Routledge Handbook of Public Diplomacy.  Her first book, Propaganda, Inc.: Selling America's Culture to the World, is now in its third edition.  Both Propaganda, Inc. and Information War have been translated into several languages (Arabic, Japanese, Portuguese, Farsi).  She co-edited War, Media and Propaganda with Yahya Kamalipour in 2004 and published The Arrogance of American Power in 2006. 

Dr. Snow's next book, Truth is the Best Propaganda: Murrow in the Kennedy Years, analyzes the speeches and public diplomacy era of Edward R. Murrow as Director of the United States Information Agency under JFK.  To support her writing, Snow has received research grants from the Arthur W. Page Center at Penn State University and the John F. Kennedy Presidential Library and Museum in Boston. 

Visiting Professorships & International Exchanges

Snow served as Associate Professor of Public Diplomacy at Syracuse University for two years on professional leave from Cal State Fullerton.  Snow's courses for the Maxwell and Newhouse School included Global Communications, Advanced Public Diplomacy, War, Media and Propaganda, Communications and Society, and a special topics course on Obama's first hundred days in office.  She remains a Faculty Research Fellow with the Maxwell School of Citizenship and Public Affairs.

In fall 2007 during her sabbatical semester, Dr. Snow was a Senior Research Scholar and Visiting Professor in Public Diplomacy and Strategic Communication at Tsinghua University's School of Journalism and Communication, Beijing, China.  She visited China at the invitation of Dean Li Xiguang, the country's leading authority on international journalism and global communications.

In summer 2011, Snow was a Visiting Professor at the Interdisciplinary Center (IDC) Herzliya where she taught two graduate sections of marketing foreign policy in the Lauder School of Government, Diplomacy, and Strategy.   

Snow was co-chair of the Japan-America Leadership Exchange Committee (JALEC) and traveled twice to Japan as USIA representative.  In spring 2010, the U.S. Embassy in Tokyo invited Dr. Snow to participate in the State Department's U.S. Speaker and Specialist Program where she lectured in five cities on "The New Public Diplomacy of the Obama Administration."

Sought Out Expert & Speaker  

Dr. Snow is a frequent media source to popular and online media about American persuasion and propaganda with over 300 appearances, including CNN, ABC News and NPR. Nancy Snow in the press.  She is a contributing writer to the Huffington Post, Common Dreams and O'Dwyer's PR Daily. 

Dr. Snow has delivered over 90 invited lectures at many universities and organizations including the University of British Columbia, Naval Postgraduate School, UNC-Chapel Hill, UCLA, Cal Tech, and University of Michigan. See complete list of guest lectures

Snow's research, writing, and public speaking focus on U.S. foreign policy, American persuasion, influence, and propaganda, entertainment and media culture in American society, communications in the public interest, and the impact of global communications theory and practice on democratic participation and community development.

She is a strong advocate for media accountability and alternative/independent media, a result of her experience as a member of the Board of Directors and Vice President of the Cultural Environment Movement (CEM), a national coalition of more than 150 community-based organizations united to advance gender equity and general diversity in media employment, ownership, representation and perspective.

Management Training and Consulting

Nancy Snow has served as a political consultant to The History Channel and Douglas, Cohn and Wolfe public relations.  During Election 2000, Dr. Snow served as an online American Politics expert for Hungry Minds, Inc. of San Francisco, California, which also featured her in its national advertising campaign in USA Today and the Wall Street Journal.  In 2002, Snow received a Knight Foundation Fellowship to the University of Mississippi for an inaugural workshop on "The Fourth Estate and the Third Sector: Press Coverage of Nonprofits."  Dr. Snow's public administration service in the Presidential Management Fellows Program was as cultural affairs and academic exchange specialist at the U.S. Information Agency and refugee and migration analyst at the Department of State.   

She has served as a public diplomacy consultant to many countries (China, Japan, Israel) as well as the U.S. Advisory Commission on Public Diplomacy and U.S. Senate Foreign Relations Committee.  Additionally, she has served as a faculty associate to Media Channel, the Institute for Public Accuracy, Project Censored, and the Mainstream Media Project.

Engaging Professor & Public Interest Advocate 

Snow was voted one of the three most quoted "media stars" among the 900 full-time faculty at California State University, Fullerton.  She was voted the "most enthusiastic and engaging professor" while Assistant Professor of Political Science at New England College, where she also received membership in Who's Who Among America's Teachers

While on the New England College faculty, she served three years as Executive Director for Common Cause in New Hampshire (1997-2000), a nonpartisan citizens' advocacy organization that lobbies for greater accountability and ethics in government.

Before her appointment to Cal State Fullerton, Snow served as Associate Director of the UCLA Center for Communications and Community, a research and training organization that focuses on improving media coverage of diverse neighborhoods and cities.  Snow served as a faculty associate to the UCLA Center for Experiential Education and Service Learning, where she taught media and social change as a lecturer in the Department of Sociology. 

From 1990-1995, she taught as Professorial Lecturer in intercultural communication, global communications, and peace and conflict resolution at American University's School of International Service.  She also served as an international exchange administrator for the international nongovernmental organization Delphi International before joining USIA.

She is a founding faculty associate to the Academic Brain Trust, a partnership of Free Press, an organization of media policymakers and activists.

View Areas of Expertise

Fulbright Scholarship and Scholarship about Fulbright

Her doctoral dissertation, "Fulbright Scholars as Cultural Mediators," earned an honorary "fourth best" dissertation of 1992 by the Speech Communication Association (now National Communication Association), Division of International and Intercultural Communication.

Snow's Fulbright scholarship to the Federal Republic of Germany was at the height of the Cold War during the Reagan, Kohl and Thatcher years of the mid-80s.  She was subsequently awarded a summer research fellowship by the German Academic Exchange Service (DAAD) to study German history and language at the University of California, Berkeley. Her Fulbright year led to doctoral studies in the School of International Service at American University where she focused on international communication, intercultural communication, and peace and conflict resolution.  Snow remains a strong advocate for cultural and educational exchange.  Dr. Snow was awarded a Fulbright scholarship to Tokyo, Japan for the spring semester of 2012.  She will teach "American Diplomacy" and "American Cultural Studies" at Sophia University.