The Handbook of Public Diplomacy                                                                         Nancy Snow and Philip M. Taylor                                                                         Routledge 2008

Table of Contents

Introduction
1 Rethinking Public Diplomacy
Nancy Snow

2 Public Diplomacy and Strategic Communication
Philip M. Taylor

Part 1: The Context of Public Diplomacy
3 Public Diplomacy: The Evolution of a Phrase
Nicholas Cull

4 Public Diplomacy as Loss of World Authority
Michael Vlahos

5 Public Opinion and Power
Ali Wyne

6 Exchange Programs and Public Diplomacy
Giles Scott-Smith

7 Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy
John Brown

Part II: Public Diplomacy Applications
8 Operationalizing Public Diplomacy
Matt Armstrong

9 Between ‘Take-offs’ and ‘Crash Landings’: Situational Aspects of Public Diplomacy
John Robert Kelley

10 Mapping Out a Spectrum of Public Diplomacy Initiatives: Informational and Relational Frameworks
R.S. Zaharna

11 The Nexus of U.S. Public Diplomacy and Citizen Diplomacy
Sherry Mueller

Part III: Public Diplomacy Management: Image, Influence and Persuasion
12 A Social Influence Analysis of Public Diplomacy in Conflict
Anthony Pratkanis

13 Credibility and Public Diplomacy
Robert Gass and John Seiter

14 Public Diplomacy, Culture and Universal Influentials
Kelton Rhoads

15 Psyops as Public Diplomacy
Mark Kilbane

Part IV: State and Non-State Actors in Public Diplomacy
16 Business and Public Diplomacy
Keith Reinhard

17 The Public Diplomat
Peter Kovach

18 Public Diplomacy as Diplomatic Dialogue
William P. Kiehl

19 The Distinction Between Public Affairs and Public Diplomacy
Ken S. Heller and Liza M. Persson

20 Valuing Exchange of Persons
Nancy Snow

Part V: Global Approaches to Public Diplomacy
21 Four Seasons in One Day: The Crowded House of Public Diplomacy in the UK
Ali Fisher

22 German Public Diplomacy: The Dialogue of Cultures
Oliver Zoellner

23 Origins and Development of Japanese Public Diplomacy
Tadashi Ogawa

24 China Talks Back: Public Diplomacy and Soft Power for the Chinese Century
Gary Rawnsley

25 Central and Eastern European Public Diplomacy: A Transitional Perspective on
National Reputation Management
Gyorgy Szondi

26 Australian Public Diplomacy
Naren Chitty

Part VI: Advancing Public Diplomacy Studies
27 How Globalization Became U.S. Public Diplomacy at the End of the Cold War
Joseph Duffey

28 Ethics and Social Issues in Public Diplomacy
Richard Nelson and Foad Izadi

29 Noopolitik: A New Paradigm for Public Diplomacy
David Ronfeldt and John Arquilla