The Propaganda of the Deed

It’s the worst mass terror attack on Western European civilians since the Lockerbie bombing.  “This is Madrid, not Baghdad!” cried out one eyewitness in what is now being dubbed Spain’s September 11. 

The Guardian described the carnage as “like a modern version of the gruesome wartime images painted by Goya" and said the body count was a sign of “terror inflation,” that no terror group post-9/11 could expect the media coverage and mass fear reaction in the West without causing death in the hundreds or thousands. 

It must match the macabre grandeur of 9/11.  3/11 did just that. 

The Madrid bombings were a textbook example of the propaganda of the deed, a concept associated with late 19th and early 20th century assassinations of the Russian Tsar Alexander II and U.S. President McKinley and bombings that began after dynamite was invented.  The idea is to use one violent deed that others will emulate.  3/11 is the offspring of 9/11 because terror groups, like good marketing firms, study each other’s methods of persuasion. 

Thirty backpacks were placed underneath seats for simultaneous detonation during the morning rush hour commute.  A few of the dynamite fuses were duds and fortunately the Spanish trains were running late so that the planned detonations did not take place inside the rail stations.  But the deed was a “success” in that it used a violent act to awaken the public consciousness and potentially inspire violence in other metro areas.  Media reports came rushing in and the finger pointing began. 

The message to the public was “no one is safe anywhere,” exactly what the planners wanted.       

Germany’s tabloid Bild said that although Madrid was targeted, “we’re all are in the crosshairs of terrorism.” The Italian daily La Repubblica wrote, "Whoever thought the American ‘devils’ were the only ones in the sights of Islamic terrorism was wrong.  We are all in the same boat."

Although never immune from terrorism, many Europeans were driven by a false sense of security after 9/11.  Something on such a grand scale in mass slaughter could never take place inside Europe but was reserved for the U.S.A. that projects its economic, military, and cultural might so far and wide. 

The immediate reaction was to finger something homegrown, the Basque separatist group ETA, responsible for 850 deaths in its 35-year history.  ETA quickly denied the well orchestrated attacks in three separate commuter rail stations and said that such lethal bloodshed wasn’t in ETA’s modus operandi. 

Even in Terror 101, groups tend to take credit for their work. 

This left open theories that an Al Qaeda or Bin Laden-inspired group was taking the terror on the road away from the terror “over there” in Kabul or Baghdad to the cultural capitals and tourist-rich centers like Madrid, perhaps a London, maybe a Los Angeles.

Just yesterday as early reports of the Madrid bombings were making their way to the U.S., I led a discussion in my American media class about the delicate relationship between press and government in wartime and national crisis.  It evolved into why we haven’t had anything on a 9/11 scale happen again in the U.S. and a student quickly piped up with his decisive conclusion: “Because we’re fighting back in Baghdad, not New York.” 

Symbolically speaking, Baghdad is remote and out there and doesn’t touch our hearts and minds like downtown Manhattan does.  Unless you know someone or have a  loved one stationed in Iraq, you are probably not thinking too much about terror and war these days. 

The clear signal from Madrid is that the real world isn’t on MTV, it’s from Madrid to Milan, Kenya to Kent State, and Baghdad to Berlin. 

Yesterday’s attack is a chilling reminder that we’re all riding these trains together.  And the opportunity lost after 9/11 when the world’s people tried to come together to denounce violence in all its forms cannot be lost this time.  Two million people came together today as one in downtown Madrid to denounce these bombings and say “no mas” to those who want to destroy democratic societies.  We Americans must stand together with our Spanish friends, denounce the despicable violence that perpetuates retaliation and striking back, and declare a new allegiance to strengthening global civil societies. 

 




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