| We Aren't the World
Copyright © 2004 by Nancy Snow for
O'Dwyer's PR Daily
Do you want the bad news
or the really bad news?
First the bad news.
The United States, same
country that organized its most creative (remember Lionel Richie,
Cyndi Lauper, Bob Dylan, Michael Jackson, and Bruce Springsteen)
in response to a 1985 famine in Africa, is not the same crowd by
reputation in 2004.
After you read this, you may
start looking for your old disco records: Oh…I love the
nightlife, I got to boogie in the disco `round, oh yeah.
Just add, while the world comes tumbling down.
The Pew Global Attitudes
Project latest poll of eight countries shows that resentment
toward the U.S. has strengthened since the start of the Iraq war
one year ago. President Bush is less popular than Osama Bin
Laden in Jordan, Pakistan, and Morocco. The survey showed high
approval ratings in all three countries for suicide bombings
against the Israelis and Americans in Iraq.
The survey of 8,000 people
was conducted in late February in four European countries
(France, Germany, Great Britain, and Russia) and four
Muslim-majority countries (Jordan, Morocco, Pakistan and
Turkey). It showed an amazing amount of anti-religious bias
over religious tolerance. Christians and Jews fair poorly in
Pakistan, Morocco and Turkey, while nearly a third of Americans
signaled an anti-Muslim bias. In Europe, the anti-Muslim
sentiment was higher in places like Germany and Russia.
The European and
Muslim-majority states had something in common—a growing dislike
for the United States and its leadership in the world.
Madeleine Albright, the
former Clinton administration secretary of state who chairs the
project, said that “credibility of the United States is
sinking.” Even in Europe, public opinion toward the U.S. after
Iraq is skeptical and a majority thinks Bush and Blair lied
about the motivations for war with Iraq. In Germany and France,
overwhelming majorities want the European Union to serve as a
counterweight, perhaps even a wedge, between the U.S. and the
world.
Secretary Albright gave a
nod to Bin Ladenism for having the communications capacity “to
do something that 40 years of communism was unable to do, which
is to divide Europe from the United States.”
Albright offered a quick
Diplomacy 101 lesson: “It’s nice to be feared by your enemies,
but it’s not nice to be feared by your friends.” She added,
however, “it’s nice to be popular, but it’s not a popularity
contest. It’s a matter of making sure that many other countries
come along with your policies.”
Or is it? Therein lies the
rub. The world doesn’t want U.S. policies, if what they only
see are policies of unilateralism over multilateralism, military
intervention over international cooperation, the arrogance of
American power over humble self-examination of our power
projections.
In his book, The Price of
Empire, Senator J. William Fulbright writes that “countries
that achieve great power have long had a tendency to identify
themselves with the deity or with high standards of virtue, and,
on the basis of this identification, to develop a form of
messianism, a conviction that it is their duty to take their
message to other people.” His namesake Fulbright exchange
program was designed to downplay the American tendency toward
messianic mission. Better to understand one’s own ideological
limitations and learn how to mutually understand others through
their own perceptions and belief systems.
It was what he called the
Fulbright difference in international relations—the opportunity
to come together not always as affectionate friends but at least
to build a sense of common humanity and shared purpose.
International Fulbright scholars would treat Senator Fulbright
like a rock star in his day. He represented the message that
the U.S. is indeed part of the world, not its emperor.
Which brings me to the
really bad news.
The Pew Global Attitudes Survey,
coupled with the
State of the News Media 2004 survey, show that the United
States’ position in the world vis-à-vis our global politics and
communications is truly despairing, but worse, offers no signs
that we will see any significant change from the current
direction. A State Department spokesman Gregg Sullivan
responded to the Pew survey with a “slow and steady wins the
race. That’s the approach we are going to take.” And White
House spokesman Jim Morrell said that “the president doesn’t
base his decisions on polls. He bases his decisions on the best
interests of the safety and security of the American people.”
It isn’t good enough to know
we are in such a sorry state. Why aren’t we, the American
people, trying to right this ship by rethinking our country’s
directions and projections? There are times when government
doesn’t have all the answers. Can we, to use the words of
President Lincoln, “think anew and act anew” in our public
diplomacy programs so that we emphasize the best human relations
programs we have to offer the world through the arts, culture
and education over mass media broadcasts by “the free one”?
Must we make sure that other countries come along with our
policies or can we approach the world with a set of new eyes and
ears? Are we still trying to make the world in our own image?
Can the hard sell become the more soft tell?
Lincoln warned this nation
at one time that “we must disenthrall ourselves, and then we
shall save our own country.” We aren’t the world and the world
is no longer as enthralled with us and we are of ourselves.
Anybody have a tune to go along with that? |